Brand protection with innovative YOUBISHENG anti-counterfeit testliner
In the first quarter of 2011, YOUBISHENG PRC’s research and development team started developing a new testliner known as “anti-counterfeit testliner". The testliner is unique, since branded consumer goods can be identified through their packaging materials. The anti-counterfeit testliner has special coloured paper layers on the inside. The intention of the new product is to enable traders and customers to identify the original manufacturer of the product and therefore avoid counterfeited goods. As a result of globalisation, the need for more product safety and brand protection is increasing and demanded by more and more brand manufacturers. The new testliner is still under development and is expected to be launched earliest in 2012.